Professionals are working harder than ever before. More and more billable hours no longer automatically equates to an ever-increasing standard of living.
The best firms have discovered the secrets to acquiring top quality clients that will pay top-notch fees year after year. No matter what market you operate in, there are top quality clients. The good news is that there are always more of the A+ clients than you’ve ever thought there were.
This white paper is about the sequential strategies, processes, and methodologies that you can use to attract more of those high quality clients and attract them at premium fees.
You are sitting across the table from your client or prospect. Your firm’s credibility is about to undergo a major test as you present their report (e.g. tax return, financial report, sales proposal, firm profile, audit report). The client opens the business report cover and begins to review the document. They begin to evaluate your expertise and the value you provide based on the quality of the contents and the quality of the presentation (imprinted presentation folder). Ultimately, the client wants to know if you did your homework and do you care about them. In their mind, they are asking, "Is this worth my investment?"
One of the most effective - and often underappreciated - methods for conveying professional reputation is through the use of high- end collateral and corporate identity materials. In fact, BusinessWeek reported that a Yankelovich Clancy Shulman poll of business executives nationwide found corporate identity materials - business cards, letterhead, and such - are second only to annual sales in conveying a company's prestige. Highly successful companies use top-quality identity materials for everything from letterhead, business proposals and business plans, to press releases, newsletters and product sales sheets.